DJ IRIE: Musician to Mogul
Take for example the night DJ Irie was spinning at Robert Downey Jr.’s private birthday bash held at Downey’s Malibu mansion. As the story goes, party host Jamie Foxx was on the mic while Irie had a crowd of Hollywood elites—Jodi Foster, Tobey Maguire, Samuel L. Jackson—partying to a remix of Sting and the Police’s classic hit Roxanne. Sometime during the mix, Sting himself grabbed the mic and started singing along. “I was thinking, wow is this really happening!” recalls Irie. “I couldn’t believe that the same music- loving boy from Miami was actually spinning while Sting rocked out to my mix.”
Calling Miami home, DJ Irie continues to be a major supporter of numerous local and national non-profit organizations, in addition to his active role with the Irie Foundation. By approaching the Foundation with the same unwavering passion, energy, and commitment that has allowed his career to thrive, Irie and his team continue to expand the scope of the Foundation’s efforts.
In addition to his work in the community, DJ Irie is an international sensation with a contagious enthusiasm and larger-than-life personality. While he’s certainly an authority on electrifying any party, the Irie Music brainchild is no ordinary DJ. Serving as the official DJ of the 3-time NBA World Champion Miami HEAT, Carnival Cruise Lines, and superstar Jamie Foxx, Irie’s partnerships also feature a “Who’s Who” of blue-chip companies and brands, including the likes of Pepsi, Target and Breakthrough Beverage. The St. Croix native is also the man behind Irie Music, Corp., co-owner of Lou La Vie Exotic Car Rental, SweetKix.com, Pucci’s Pizza and Venture Projects, LLC investment firm. He’s the #1 choice for countless celebrities and high-profile events everywhere from South Beach to Singapore, and has performed on some of the world’s biggest stages, including the American Music Awards, MTV VMA’s, FIFA World Cup, International Premier Tennis League, Daytona 500, Super Bowl, and NBA All-Star, and at corporate events for Louis Vuitton, Google, Red Bull, Hublot and General Motors, just to name a few.
Recognized worldwide for his tremendous talent and sharp business acumen, he has picked up numerous accolades, including the Global Spin Awards’ National Club DJ of the Year and Entrepreneur of the Year awards, Charles E. Perry Young Alumni Visionary Award, Grey Goose’s Rising Icon Award and the Southern Entertainment Awards’ Nightclub DJ of the Year. He is a mainstay on “Good Morning America,” and has been featured on “Conan”, “The Early Show”, MTV, and E! Entertainment Television, as well as in Fortune Magazine, Forbes, USA Today, Us Weekly, ESPN The Magazine, and countless others.