Turn Down for What? Why EDM Is Entering Its Punk Phase

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Turn Down for What? Why EDM Is Entering Its Punk Phase

Posted on: Jul 01, 2014

On a Friday night in Montreal, DJ Vice, a eight-year resident DJ at Tao Las Vegas, held out about an hour to play DJ Snake's crunktacular "Turn Down for What" – at the time the fourth most popular song in America, and easily the most raucous thing on the entire Hot 100. "I was playing more of a deeper house set, and then I kind of wanted to erupt the crowd in a moment – and I use those records almost like an M-80 I light and throw into the crowd."

Before he teamed with Lil Jon for "Turn Down," DJ Snake, a self-identified Parisian "street kid," spent years behind the scenes producing songs for artists including Pitbull and Lady Gaga. His booming, 808-heavy "Bird Machine" became a DJ fave in 2013 (Diplo and Baauer both spun it) and "Turn Down for What" rocketed him into the stratosphere. "At the end of the day, all I know is I'm creating sounds that have tapped into a lot of people's primal zone that hasn't been felt since the early grunge or heavy metal eras," says Snake. "I've produced more mellow tracks in the past and people feel it, but they've reacted to my hostile beats more. It’s funny, because I’m really a quiet and reserved guy away from the stage. I don’t know why my music is so belligerent."

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