WALL at W South Beach, has proven to be an impenetrably exclusive boite in the heart of South Beach. The hotspot is the latest Miami project for restaurateurs and nightlife impresarios Karim Masri and Nicola Siervo, the masterminds behind KNR Group and projects including sought-after dining establishments such as Quattro Gastronomia Italiana and Sosta Pizzeria | Enoteca, as well as nightclubs Mokai and Mynt. Part-owners in the venture include Director of Nightlife Navin Chatani. Straying from the traditional concepts of South Florida nightlife, the venue provides an intimate hideaway where celebrities and locals alike can relax and escape from the mayhem of South Beach.
“WALL is a smaller and intimate venue, a change for Miami Beach, and on any given night our clients come to find like minded people and locals come to find their friends,” – says Masri.
Get past the velvet ropes, walk through the beveled bronze doors, breeze past the champagne-swilling fashionable types and gaze upon the iconic interior design of Studio B’s Anna Busta. The gold-and-black motif radiates glamour and edge, and offers a layer of seduction by way of dark and textured walls. WALL’s unique and open design allows for a constant flow of club-goers and encourages dancing into the late morning hours. The central area features two signature gold leather couches arranged in easily accessible rows. The back bar displays feature large LED backlit picture frames made from mirror that incorporate WALL’s signature diamond motif into the space. The DJ booth is optimally located in the center of the room facing the main bar. However, the “pièce de résistance” is the 35-inch spherical Raimond chandelier, an exquisite new creation from the Dutch design house Moooi. Designed by Raimond Puts for Moooi in the Netherlands, Moooi’s Raimond Light is a sparkling sphere containing hundreds of LED lights that will replace the central mirror disco ball. The intricate sphere of the Raimond Light transports the electrical current allowing the LED terminals to then join these paths to create an atmospheric ambiance.
The entirely VIP 4,000-square-foot hotspot, nestled within the award-winning W South Beach, consistently attracts A-listers, jet-setters and nightlife aficionados from around the world, giving everyone a reason to keep their eyes firmly fixed on South Beach once again.
“What makes a club ‘hot’ is the ownership behind it,” – says Siervo.
“You can put gold on the walls but if the team behind the club is not established and well known locally, it doesn’t stand a chance. Miami is our backyard and most of our clients are our friends and fellow industry insiders.”
Since opening in July 2009, WALL has been the choice venue for Miami’s most coveted events such as the Creative Artists Agency (CAA) Super Bowl XLIV party, hosting top athletes and A-list celebrities. Vito Schnabel, Stavros Niarchos and Alex Dellal’s Art Basel Miami fete placed WALL at the center of the art and design world. WALL also hosted the after party for HBO’s Entourage Bungalow premiere at W South Beach and consistently draws top DJ’s and athletes such as Lebron James and Dwyane Wade, who most recently celebrated his birthday at the famed lounge.