Swizz Beatz | Monster Headphones Deal

Swizz Beatz | Monster Headphones Deal


[VIA FORBES]

Swizz Beatz once described himself as an “entrepreneur-slash-monster,” and that moniker has never been more fitting.

Yesterday the multihyphenate musician announced that he’d invested in Monster, the electronics outfit that originally manufactured Beats By Dr. Dre. Noel Lee, Monster’s chief, also named Swizz to the company’s advisory board.

“They built an empire, and my job will be to push the envelope–turn the lights of the castle up really bright and help Monster take its next big step forward,” said Swizz in a statement. Added Lee: “The products that we have planned are revolutionary in technology, sound, and style. We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”

In other words, Lee is hoping that Swizz will be the second coming of Dr. Dre.

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